ux design ⁕ information architecture ⁕ product vision & strategy ⁕ systems thinking ⁕ storytelling ⁕ ai ⁕ growth ⁕ user research ⁕ usability testing ⁕ accessibility ⁕

ux design ⁕ information architecture ⁕ product vision & strategy ⁕ systems thinking ⁕ storytelling ⁕ ai ⁕ growth ⁕ user research ⁕ usability testing ⁕ accessibility ⁕

Oh hey, you dyed my hair!

Hello, I'm Nica!

I design patterns and systems that turn curiosity into adoption.

Lead Product Designer at Zendesk. I design for complexity, from AI-driven onboarding to enterprise permissions architecture, and build the practices that help teams move faster.

Featured work

AI agents in Trial

Rearchitected AI agent onboarding that drove 1,200% AI engagement lifts

Presumptive setup

Making trial's path-to-value 7x faster by eliminating user cold-starts and pioneering design-to-code workflows.

Adoption patterns

Defined patterns that drove up to 750% adoption lifts across the Zendesk platform

Enterprise trust and safety

Over 2 years, defined product area vision and 0→1 execution that brought in +$25M ARR and secured $100M+ ARR retention in the Enterprise segment

About me

how to say

Nica

/knee-kah/

years of experience

10+

in a nutshell

I'm a self-taught design generalist. I have a strong systems thinking foundation having come from an Information Systems background. That took me to a few enterprise systems and front-end development stints in the Philippines until my move to the US. Full circle, I now thrive best at the intersection of design and complex products.

ux design ⁕ information architecture ⁕ product vision & strategy ⁕ systems thinking ⁕ storytelling ⁕ ai ⁕ growth ⁕ user research ⁕ usability testing ⁕ accessibility ⁕